Television commercials and YouTube

We all know how pervasive YouTube is. For a longtime media watcher like me, it is as significant as television itself. It singlehandedly combines television, VCRs, videotape, DVDs, music videos, DVRs, anything captured or stored on media. It is beyond revolutionary. It is a new medium, and it is here to stay.

Having said that, it is in every advertiser's best interest, every company's best interest, to post each and every commercial they have to YouTube. Plenty of people are tv junkies, and that includes commercials. People follow, study, crave, and are inspired by (and entertained by) commercials every bit as they are by shows.

And for every commercial seen out there, large and small, someone wants to view it again. Putting it on YouTube makes it available to those who want to see it again, and share it with their friends. Why aren't every ad agency, every company, every product, every public service announcement, doing this? It does not hurt the product; by God, it does exactly what they want! *To get the word out*. People sharing and showing each other commercials achieves what they want: it gets the word out. There is no reason not to do this.

The more likely someone is to find a commercial on YouTube, the more likely they are to *voluntarily* share it with their friends.  And advertisers cannot ask for any better than this.